The information contained in our press releases is intended solely for journalists and should not be used by consumers to make financial decisions. At 31 December 2018, the bank has c23,800 employees. It serves around 15 million active customers, via a nationwide branch network, telephone, mobile and online banking; and 64 regional Corporate Business Centres. The campaign from Engine, directed by Declan Lowney at Another Film Company, has been planned by Carat which has placed it in TV, cinema, OOH, print, social, digital display and radio and on a microsite. Dec proclaims himself always ready to "open the door" to new talent, and fellow CEO Ant advises him to roll out the service immediately. 4 min. Santander is saying they do things differently. www.santander.co.uk. Sign up for our daily update to get all the latest marketing news, trends, analysis and opinion direct to your inbox. I bet u would quickly more on if it was your family member or a celeb you really love. Santander Commercial Cast: Meet the Actors The Santander commercial cast features a diverse group of actors of all ages, backgrounds, and ethnicities. When you either read comments on our intranet or speak to people in branches [you can see] its given people a real injection of positivity.. The 60-second hero spot is set to premiere tomorrow (15 October) with additional assets rolled out across across video on demand, radio, social media and in-branch activity. Santanders Bank of Antanddec campaign has helped the bank produce its highest ever score for brand love as brand ambassadors Ant and Dec help the bank resonate with customers and boost the business. Well said Val. contacted Santander for comment and the bank responded: We are delighted to have partnered with Ant and Dec who are not only two of the UKs most loved celebrities, but who also appeal to a variety of our different customer audiences. Nothing else stood a chance.". Well said. And being informed on the 17th OCTOBER at 14 34hrs that there is amount of payments going out is this you. Please provide your justification of having the Britains Biggest drink drive fine payee as the face of your new campaign. Santander have released a fantastic new advert featuring Ant and Dec. All rights reserved. CEO Dec has an incredible banking. Santander rebrands as Antandec marking the duos return to TV. About UsBanco Santander(SAN SM, STD US, BNC LN) is a leading retail and commercial bank, founded in 1857 and headquartered in Spain. The campaign was developed with support by ENGINE and Carat has planned a fully integrated media approach. Santander UK is subject to the full supervision of the Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA) in the UK. See today's front and back pages, download the newspaper, order back issues and use the historic Daily Express newspaper archive. It was one of those ideas that you keep parking for good reason, but keeps coming back, more powerful than before. The technical storage or access that is used exclusively for statistical purposes. We look forward to working closely with them over the years to come., Ant & Dec added: Were really excited to be partnering with Santander. This field is for validation purposes and should be left unchanged. Banco Santander made attributable profit of EUR 7,810 million in 2018, an increase of 18% compared to the previous year. Santander claims that figure is unprecedented in the banking industry. The campaign is set to run across digital display, video on demand, online video, cinema, TV, social, outdoor digital screens, radio and the banks owned channels, including its branches and the Santander UK website. How are brands celebrating the coronation of King Charles III? However, YouGov BrandIndex shows that there is still some work to do on consumer perceptions. Love this, love the lads. This is a great example of a brand that is not only purpose-driven but also has large-scale intent.. Another campaign featuring brand regulars Ant and Dec sees Santander took the top spot with biggest rise in its Ad Awareness score of any brand in the UK this month. All Rights Reserved. Ant and Dec's Santander Advert Paycheck . Listen to article All rights reserved. Meanwhile, Santander is actually helping customers by giving cashback every month with its 123 current accounts. The latest 'Bank of Antandec' campaign shows people how to beat the pants off of scams, and once again features Ant and Dec as the fictional banking CEOs. As for all the moaning [bleeps] saying @antanddec have sold out, get a grip on reality! wrote one telly fan, adding: We need a bit of humour in our lives. All rights reserved. We use cookies to enhance your browsing experience and analyse our traffic. Santander UKis a financial services provider in the UK that offers a wide range of personal and commercial financial products and services. It makes you want to change who you bank with. I will be going to local Santander. We are not impressed. The campaign, which launched in June 2019, sees celebrities Ant McPartlin and Declan Donnelly launching a copycat bank. Darrell Davy joins the cast of a worldwide hit Netflix series - More info to follow; Pete Picton joins the cast for the UK tour of Catch Me If You Can; Lizzie Wofford joins the cast of a long running West End Musical. #BankofAntandec https://t.co/eUq5iEoHBF pic.twitter.com/xdksw5cKjL, Santander UK (@santanderuk) June 3, 2019, Read more: Ant and Dec admit they nearly split last year, Taking to Twitter, one angry customer wrote: This morning I am seriously contemplating changing banks. Ant and Decs hilarious series of adverts for banking giant Santander have continued with a new TV spot that sees them enlist a professional origami expert.In the ad, CEO Dec has an incredible banking brainwave which, with a little help from a new and rather mysterious character, he pitches to fellow banking supremo Ant.Decs big idea is to help customers feel better about their household bills by making them more interesting.And his ingenious way to achieve this incredible feat is by introducing a personal origami master ready for action when those bills arrive through the letter box.After Dec proclaims himself always ready to open the door to new talent, fellow CEO Ant immediately advises him to roll out the service immediately Santander's 'Bank of Antanddec' campaign has helped the bank produce its highest ever score for brand love as brand ambassadors Ant and Dec help the bank resonate with customers and boost the business. The campaign launches on Sunday 12th September 2021. Helen Flanagan split: Reason for break-up with Scott Sinclair revealed? They then unveil the name of their bank, Antandec, before explaining that they keep their team motivated with free biscuits. Ant and Dec have earned a reported 4 million for their latest Santander ad campaign. Cameras went behind the scenes at the. Listen to article Made By Dyslexia ad asks AI to think like famous dyslexic thinkers, Scream if you want to go faster: Lovehoney celebrates Masturbation May, Bottled: Brewdog and Paddy Power join forces to rub salt into Arsenals wounds, Tesco Mobiles trusty trolley returns to save the day once again in playful BBH spot, Disney and Spotify collaborate to promote Disney+. Perhaps Peter Sutcliffe had already turned them down?. The campaign, which launched in December, stars the duo promoting . Santanders outgoing CMO Keith Moor is a self-confessed extrovert and naturally inquisitive, but there are certain questions he wishes hed asked as a junior marketer which might have helped him achieve balance earlier in his career. Watch on Santander rebrands as Antandec marking the duo's return to TV Launching 3 June, the campaign sees the pair rip off the Santander branding and pontificate about their brand values and. He says: Its about keeping it interesting and we want people to enjoy these ads. In June, the bank found that 38% of consumers surveyed agreed that the ads made them love the bank more. to act as brand ambassadors for the bank, with the Geordie duo set to star in its forthcoming mortgage advertising campaign, launching on 3 June. Despite the backlash, some Ant and Dec fans thought the ad was hilarious and came out to defend Santanders campaign. Santander Advert Actor: Who is Origami Man? Our Financial Services Register number is 106054. The man travels across the country looking for ways to save money, and he meets up with Ant and Dec along the way. The ad ends with a message from Santander that, while it cant predict the future like Stan, it can offer customers some certainty with fixed rate mortgages for up to 10 years. Required fields are marked *. Get Me Out of Here! The CEOs of the bank of Antandec are back on our screens, this time trying to impart their financial wisdom to children and young adults. more. The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Genuinely hate this advert. Grow up haters, move on in life. Engine has priors leaning into celebrity TV spots for maximum effect, most recently it cast Robert De Niro as a bagel gangster in a spot for Bolton bakers Warburtons. Santanders head of marketing delivery, Chris Parker, explains: Financial services is not typically the most sexy or interesting of industries. The overall takeout being Stop and think. The amusing ads have caused industry-leading brand affinity scores, according to Santander, which has signed a multi-year partnership with the Im A Celebrity hosts. With a host of retailers returning their attention to physical retail, finding new formats that entice consumers could be key to growth. In a Santander-first, colleagues will be invited to join Ant & Dec and take on the role of brand ambassadors themselves, activating the campaign on social media before the first advert airs on TV. Honestly a joke., Echoing that sentiment, another said: Im surprised Santander want to associate themselves to someone who has a recent conviction for drink driving. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. It launches on Monday 3 June and the. As it launches the second instalment of its Bank of Antanddec campaign, Santander claims it has already helped it achieve its highest ever brand scores. That has led to its highest increase in full mortgage applications in a decade. The duo also introduce their new high-tech mortgage robot, Stan the Smartbot, whose job it is to predict the future of mortgages. It has a meaningful presence in 10 core markets in Europe and the Americas, and is the largest bank in the euro zone by market capitalization. Registered Number 2294747. Santander didnt stop, intervene or provide any help or reassurance towards my mother when she was scammed. Santander announces Ant & Dec as new brand ambassadors, Santander UK Global Structured Solutions Programme, Santander UK Notes and Certificates Programme, Santander UK Structured Note and Certificate Programme. A multi-year partnership, the campaign will utilise the banks comprehensive research into its customers to help bring to life the products and services that answer genuine customer needs, while using the comical bank of Antandec and its somewhat less practical product solutions, as an amusing counterpoint. https://en.wikipedia.org/wiki/Congenital_iodine_deficiency_syndrome#Terminology. Fortunately, Santander has teamed up with Twinkl an online educational platform to launch free, curriculum-friendly learning materials for kids on finances. Double bubble for all parties - Santander PLC, I'm a Celebrity Co. Ltd and Ant&Dec Inc. And THE WORST AD [although it might only be showing in our neck of the woods] is definitely the Northern Rail "Do your own thing" abomination that comes on every day during The Chase to spoil my tea (FYI tuna pasta bake today + a couple of glasses of red). Keith Moor, CMO at Santander commented: We are thrilled to have Ant & Dec on board at this very exciting time for Santander UK. Spanish banking group Santander has unveiled the latest instalment in its playful Bank of Antandec series, but this time with a serious, anti-scammer awareness message. Why is he so unnecessarily loud in it? You can check this on the Financial Services Register by visiting the FCAs websitewww.fca.org.uk/register. Good morning and welcome to Marketing Weeks round-up of the news that matters in the marketing world today. This made me laugh. PJ and Duncan have made a comeback for an advert for Santander, for whom the presenters became ambassadors in 2019. New Nationwide advert with the three women talking your not the only one, its the voice of the main speaker just not pleasant to listen to. The average marketer cant determine a brands ethical values, but is best placed of all to see the risks and opportunities of putting them into practice. Santander really must get rid of them for good. The brand is also using staff as micro-influencers, providing them with behind-the-scenes footage and assets to share on their personal media to help them become the brands biggest ambassadors. He explains: What were seeing in our staff response is they are really proud of Bank of Antanddec. Your email address will not be published. Ant and Dec admit they nearly split last year, Ant and Dec fans fuming as BAFTA organisers put their seats wrong way round, Jamie Oliver shares emotional tribute following sad death: I cant believe Im writing this, Richard Madeley reveals wife Judy is sleeping in spare room as he thanks GMB viewers for advice, Im A Celebrity South Africa viewers share same theory as new arrivals announced.
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