CONNECT WITH THE COMMUNITY Sharing letters welcoming a new doctor to your practice is a great way to connect with the community. Gynecology & Obstetrics of Dekalb used this postcard to showcase its mission, women's healthcare services, and two Dekalb county office locations to prospective female patients in their area. They dont use any crazy effects, transitions, or cameras. This 6 inch by 4 inch glossy double-sided postcard features the new doctor's experience. 83 0 obj <>stream Selling Your Practice: Understanding Your Buyers. Note that the physician is introduced to the patient, not the other way around. A graphic elements from the website design were included for added interest. If you struggle with names, Im sure that there are a few folks within your organization that do as well. Whether theyre a seasoned healthcare professional or a recent college graduate, theyre worried about their new job. Breaking bread with new members of your workforce is not only helpful in transitioning them to a team member, but it also helps you accomplish practice goals. Thus, you can skip this announcement option. Photos and graphics on social media receive almost 40% more engagement than other formats. We hope you have a productive and energetic journey with us throughout. After theyve confirmed their interest in working at your practice, youll send them your employee manual and policy handbook. When doing so, include WHO you are, WHAT you do, WHERE you're from, and WHY you're there. If thats the case then your new doctor will not only continue to have their anxiety, but also regret accepting the position. opens in a new window. Keep it brief. If genuine name-recognition is available, by all means use it where it can be effective. Patients will begin to look forward to getting to know the new physician - and so will the staff. First, its introductory paragraph contains the gist of the announcement. Regardless of the back-story, having a new physician in the office is a marketing moment, and even if the practice is well established, its a rare opportunity to be new again in the market and make a lasting impression in the minds of prospective patients and referral sources. The content should be brief and include both professional and personal facts. Get a trusted friend to read over your letters. On one hand, being new is a springboard for telling the story early and often. Here's how it's done: "Mr. Wong, I'd like to introduce Dr. Smith, the orthopedic surgeon who will be performing your hip replacement surgery. They arent something you should pass up on. The need to heal and promote health is etched into their psyche. Keep uppermost in your mind that all of these need to stress the benefits, skills and experience that the new doctor brings to the practice and to the audience. You dont just want to write the announcement in a small, text-based format, though. There are dozens of find a doctor resources online that range from physician ratings to digital yellow pages to insurance data banks. Graphic elements from the website and physician business cards were used to create a cohesive look and feel. In other words, it doesnt matter what industry an organization serves, their customers want to hear from them. Colon & Rectal Surgical Specialists of New York announcing the addition of their new surgeon, Frank J. Caliendo, M.D., to the practice. Virtually every doctor will allow five minutes for another doctor in his reception area, or they may share a sandwich during a quick lunch break. What better way to announce your new team member then through an official document that has the chance to grab paper headlines? The letter of introduction may be sent on the date of closing, prior to the date of closing or after the date of closing. Host a simple sitdown interview with your new employee in a well-lit area, ask them questions about themself and record it. Its not a hard process and it will benefit you tremendously in remembering the names of all of your new employees. Facts Trump Emotions: In your introductory letter, stick to the facts. Theres not much to this image, yet it gets its point across without being overly verbose. After a long hiring process consisting of multiple phases, hundreds of questions, and thousands of hours you found the perfect candidate to fill the empty spot in your practice. of Radiology and Breast Imaging practice at the Seattle Cancer Care Alliance. available to provide your medi cal care effec tive ___ (date)________. Talk about your background and experience. Buyer. The entire team of medical assistants will be working under him and will be supervised and evaluated by him. Wong." Start by preparing a brief biographical sketch announcing your new arrival. Introducing a New Physician to Your Practice Jul 20, 2016 Judy Capko Adding a new physician to your practice requires a sound communication plan that encompasses your patients, social media, and staff. So, after youve established your practices social media policy, you can start answering the questions they have online. Adding some family facts adds a warm touch. How do you spread the word that one or more physicians are now part of the practice or organization? If youre a modern practice, you more than likely have some swag or promotional items lying around that you give to your patients. Luckily, there are certain things you can do to welcome a new doctor to your practice that will calm their anxiety and ensure that theyre as excited as you are that theyre starting. Whats most important with a video announcement is the questions you ask and how you edit the final product. Download Template : (pdf, docs, ODT, RTF, txt, HTML, Epub, Etc), Business, marketing, and blogging these three words describe me the best. Check out our post on Meeting Your New Team After the Close! Doctor Referrals in 4 quick steps - How to Start, Grow, and Scale a Private Practice| Practice of the Practice About Resources Events Articles Podcasts Services Work With Us Fostering Aha Moments Through Slowing Down | Joseph Sanok | TEDxTraverseCity More Stories Ask Joe: How to transition to fewer sessions and how to terminate? For any other information or details, you can call me and if you want to get in touch with him regarding anything specific, you are requested to send him a mail at [mention the email ID], alternatively, you can contact him at [mention the no.]. This 6 inch by 4 inch double-sided glossy postcard features the practice's services and the doctor's experience. However, whether you get the timing right or not, youre patients will be more likely to welcome your new doctor in person by sending letters. Instead, what I mean is to repeat it in a normal way. Many more examples of postcards and announcements designed and created for MMA clients are below. Create and circulate a CV thats not a CV. If family members or friends are in the room, acknowledge them as well. I do want to break it to you but your press release announcement isnt going to land on your local news stations biggest stories of the week. There are a lot of different ways to announce that theyre starting. Medical schools don't typically require candidates to choose a specific major, but they usually have mandatory prerequisite courses to complete before you can gain entry. %PDF-1.6 % To put it plainly, asking for biographical information helps humanize your newest doctor. Instead, they want to know why their doctor is leaving (or becoming less available) and who the new doctor is. They want to know exactly how your work will benefit their patient (facts! This is an official letter to welcome you onboard Mr. [mention the name of the recipient]. Medical schools do not give preference to . Of course, they also include some text in their post. However, news outlets usually have a few other pressing stories that will grab more viewers. They also took action shots of Dr. Sisbarro walking through the halls of the practice and going into rooms. Your practice's leadership team has been successful with recruitment efforts to meet growing patient demand. Social media has become a powerful influence in how patients choose a new doctor and make contact with the practice. Village Family Practice announcing the addition of their new physician, Stephanie Wiman, MD, to the practice. Introducing a new dentist to a practice Contributing Writer Letters To Introduce a New Dentist To The Practice Dental Consultants recommend a letter that introduces a new dentist (due to retirement or new associate) to the practice should reflect the personality of the practice. When youre already active on social media, it makes sense to announce your new doctor on your account as well. Pain Consultants of Atlanta used this postcard to announce their membership in The Piedmont Clinic network and simultaneously market their pain management medicial services to referring physicians, primarily through Epic Systems (used by health systems to share electronic medical records). Sunrise Ketamine Clinic used its postcard to highlight the benefits of ketamine infusion for depression and anxiety, explain the safety of ketamine treatment, and feature its Idaho Falls location with a custom-drawn map. Press releases arent hard to write, act as a formal announcement and have the chance to garner the attention of local media. You dont need to be a professional digital designer to create a nice looking graphic, either. One of the oldest ways to announce any big changes at an organization is to write a press release. This announcement will encourage conversation and create enthusiastic anticipation. Although this is great, it makes it a little bit harder for you and your team to remember the names of all of your new faces. A Cornell University study found that eating together as a team helps. 0 Understand the type of person purchasing your practice, and you may have an easier sale. Update your website with video. North Pointe OBGYN announcing the addition of Naomi C. Akita, MD, to the practice. This is even better if you believe your client has the respect of her doctor. 1. Introducing a physician to a group. Update all online doctor directories. This means that their orientation already happened. The postcard features a photo of the physician on the front of the card and the practice's services and information for a physician Meet & Greet as well as a photo of the practice location and contact information on the back. Finally, plan a staff meeting to discuss the integration of the new physician at least a month in advance, followed by a welcome meeting when she arrives, allowing at least 30 minutes for everyone to get acquainted and get answers to their questions. Your practice's leadership team has been successful with recruitment efforts to meet growing patient demand. They personalize each of their employee welcome kits with different things that go beyond the standard coffee thermos and t-shirt. You dont have to go far to find civic leaders, solid business people or even other doctors gathering at a Rotary meeting, womens group, professional society or similar function. Be concise. This face-to-face encounter enables physicians and other staff to get to know a candidate in ways that go beyond a resume on a desk and letters of recommendation. The result is a professional-quality video where the new doctor looks like shes talking directly to the viewer, introducing herself to her future clients. Think about it, your patients will get excited when they read the announcement letter and then carry that excitement over to the next appointment they have with you. Phrase every letter and focus every conversation around the needs of the patient. Each letter must be written to fit each specific doctor and each specific situation. For example, if your staff was more interested in the work they were doing than meeting their new team member then it comes off that your organization only cares about output. Remember to be honest, and genuinely talk about why you chose this doctor to run the practice. After youve run their background check, sent them their offer letter, officially hired them, and established their first start date, its time to announce it. Be brief. Physicians Practice spoke with Fernando Mendoza, MD, FAAP, FACEP, the founder and CEO of Scrivas, LLC, about the rising rates of reported burnout among physicians and how medical scribes might be able to alleviate some pressures from physicians. Although practically every organization does it, how significant is this process at your practice? Sohnen-Moe Associates, Inc. All rights reserved. This includes Linked-in, Facebook, and medical review websites such as Vitals and HealthGrades. With the rollout of all that is Affordable Care, there are dozens of reasons why theres a new doctor (or doctors) now onboard. Give a personal view of the new dentist, including hobbies and family. The process of announcing your new doctor starts before theyve come in for their first day. That way, you can translate it to whichever channel you want. Setting any kind of goal is a win-win situation. Hackers continue to discover new methods of getting in the way of your practice's compliance with privacy laws. Maybe youre a small, local practice. When this happens, you can use your social media platform as another way to share your announcement. Contact and referral information are featured on the back along with room for an address mailing label. Theres no one perfect way to announce your newest doctor. You can help with your personal statement. However, it's another option available to you when youre announcing your newest doctor that might resonate with your patients more than you might think. Fresh on the scene doctors may have a lighter schedule that permits speaking at a breakfast or mid-day public event. This includes what school you received your degree from and the fact that you are a licensed psychiatrist. Teach this to them and make your new hires understand their importance. The text within the post itself shouldnt be a direct replica of the text within your announcement image. Patients who have not been into your office in several months, for example, will wonder aboutDoc Newdoc. This is critical for patient retention. The majority of a companys time spent on social media is to stay in contact with their clientbase. Table of Contents Prepare Biographical Information Write a Press Release Post a Graphic on The Social Web Send a Postcard Upload an Interview Video Conclusion Prepare Biographical Information The process of announcing your new doctor starts before they've come in for their first day. The point Im trying to make is that even after youve prepared your new team members office, printed out all necessary legal hiring paperwork, and started planning what theyre first week will look like youre still not done. To ensure a smooth transition and introduce Dr. _____doctors name_____ to my many patients and friends, I will be staying on with him until _____date_____. Private Practice Q&A with Southwest Florida Therapist Network | POP 861; The Power of A Counseling Collective with Avery Rosser and Nafis Ricks | GP . First, theyll have to be physically at your office. Seriously. New York, NY 10011. Although its the last medium to announce your newest doctor on, its the most effective since your patients will be able to virtually meet them without having to come into your office. Act quickly and keep it going. Of course, were going to look at an example. Required fields are marked *. Recently expanding into the Baton Rouge area and opening an office with Dr. Elizabeth Ault, Integrated Behavioral Health used this postcard to introduce Dr. Ault and the new office location to prospective patients and clients in the Baton Rouge area. hampton high school basketball roster,