Dara Treseder - Wikipedia Chisom Obi-Okoye: Welcome to View From The Top: The Podcast.That was Dara Treseder, Senior Vice President and Global Head of Marketing, Communications & Membership at Peloton. I have that confidence that I didnt have before. And we recognize the power of empowering those communities. On the other hand, we have budget gym operator Planet Fitness, whose stock popped 3% in premarket trading Monday thanks to a favorable research report. !0===b(a).isRun()?c():[a]:c()}return[]}function e(a,b,c){function d(a){a=a.childNodes;for(var b=0;b
Dara Treseder on Instagram: "How it started.How it's going Happy 9th [5], She left Peloton and was appointed Chief Marketing Officer of Autodesk in 2022. Reimagine: A conversation with Dara Treseder, SVP and Head - LinkedIn no_gemius: 1, I think that there is a nice combination of business, tech, and culture. Weve been on this journey for a while, but 2020 has given us 20/20 vision; we now see more clearly that the communities we serve require this of us. !1,g=!1,m=null,h=null,l=H(!1);return{isDefine:function(){return b},setDefine:function(e,q){!0===g?d(45,a):!1===b? FINDING BALANCE AS A DUAL-CAREER COUPLE REAL TALK WITH THE TRESEDERS - UNEDITED. Love is love. In 2020, she was recognized by Forbes as one of the Most Influential CMOs in the world, by Silicon Valley Business Journal as one of Silicon Valleys top 40 leaders under 40, by Adweek as one of the Women Trailblazers, and by Business Insider as one of the Top 25 Most Innovative CMOs in the World. These results showcase just how highly consumers value their health in the pandemics aftermath and what theyd be willing to give up to keep working out. We had to generate awareness and understanding of our platforms and how they work. That's kind of her job. Creative Under Quarantine: Dara Treseder juggles COVID-era marketing But for other people, it's like, "You need to wait your turn." The idea of promising community and vitality while the majority of the population is distancing themselves from family, friends and coworkers is an attractive feature of the Peloton and a smart initiative of the brand. In the last few weeks, the company has parted ways with multiple high-level executives, including Treseder. And that is so powerful. }); At Peloton, the Beyonc collaboration was exciting because shed been a Peloton member for years, so it was authentic and not just kind of a silly celebrity endorsement. "At Peloton, we're mission-driven, focused on our Members and building a leadership team that reflects our core values, Lynch said in a statement. Marie Claire is part of Future plc, an international media group and leading digital publisher. Co-founder and Chief Legal Officer Hisao Kushi put in his notice to exit 3 October, while Chief Commercial Officer Kevin Cornils stepped down as of last week. "+e:f;!0===g&&d(17,b);return}!0===g&&d(18,b)}}function g(b){document.getElementsByTagName("head")[0].appendChild(b)}function m(b,a){function d(){!0!==x&&(!0===f&&(c.readyState=void 0),x=!0,a(c))}var f=!1,x=!1,c=document.createElement("script");c.type="text/javascript";c.src=b;c.onload=d;c.async=!0;c.defer=!0;!0=== She plans to take on the CMO mantle at software maker Autodesk. Dara Treseder is a business leader with expertise in building and leading high performing global marketing, communications, and commercial organizations. f)k.push(f);else{d(8,a+" -> "+e[p]);return}}g(k,c)}):d(9,f)},requireModules:g,requireOne:m,define:function(a,b){var c=D();if(!0!==l)null===c?w(49,""):w(49,D().getAttribute("src"));else{if(null!==c&&(c=c.getAttribute("src"),c in e)){e[c].setDefine(a,b);return}c=s.getActialLoading();u(c)?c in e?e[c].setDefine(a,b):d(46,c):q.push({deps:a,define:b})}}}}(),s=null,z=[],I=(new Date).getTime();t(window,"require",r,!1,27);t(window,"define",F,!1,28);t(r,"runnerBox",function(a){function b(a){x in a||(a[x]=m()); In addition to editing feature stories, she programs Marie Claires annual Power Trip conference and Marie Claires Getting Down To Business Instagram Live franchise. .then(function (registration) { Marc Pritchard is a very talented CMO and I enjoyed seeing him lead his team to bring this campaign to life. Meet Dara Treseder, Carbon's first CMO. if ("undefined" === typeof dlApi) { dlApi = {"target":"unknown/unknown","cookieInfo":"","no_gemius":1,"adsNoBanner":1,"noDfp":1,"tid":"EA-4719209"}; }. CMO Dara Treseder discusses brand building and why her company is making a big bet on marketing despite the shaky economy By Lindsay Rittenhouse . 6. On average, Dara Treseder works for one company for 2 years 8 months. Treseder, the chief marketing officer of the 3D-printing company Carbon, will join Peloton as senior vice . Whats a marketing campaign you wish youd thought of and why. Also join us across all of our other channels - we love to be connected! Love is love. But those days are long gone, and for good reason, she says. Before I joined Peloton, they had come out with a pledge to be an anti-racist organization, and that was incredibly heartening to me. Published on September 26, 2022. Credit: Dara. But your bonus is zero. As CEO Chris Rondeau pointed out, Planet Fitness added 1.1 million members and doubled its store count during the Great Recession, proving that consumers value budget health options when money gets tight. You have to swim in information. I don't want this to come across wrong. Dara has received several awards and industry recognition for her work. Dara joins Carbon from General Electric (GE), where she served as chief marketing officer for GE Ventures and GE . At Autodesk, Dara oversees the company's worldwide marketing, brand & communications, global demand generation, and education business teams. What I say might be seen very differently than [if my] amazing husband, William [might say it] as a blonde, white man. Treseder is currently the Chief Marketing Officer at Autodesk. I'm not someone who's ambitious [for the sake of] ambition. Nobody made it for me. She is indeed one of the best marketing leaders. Chief Marketing & Comms Officer | P&L Owner | Board Director 58m Report this post . You Can Get in Good Shape Money-wise, Black-Owned Coworking Spaces Are Providing a Safe Haven for POC, announced a partnership with longtime member Beyonc. We use data-driven decision-making to help position our investors for the successes and risks they hope to achieve. Her community approach sets her apart from the others. Peloton marketing senior VP Dara Treseder exits for Autodesk Treseder had been with the fitness brand since 2020 By Adrianne Pasquarelli. I would be developing a more comprehensive toolkit. "readystatechange - "+document.readyState;"complete"===document.readyState||"loaded"===document.readyState? Tell us about the marketing campaign youre most proud of working on in your career. It's not that people, for the most part, might even be intending to perceive things in that way, but there's unconscious bias. b(a,"js",!1);return u(a)&&a in h? You can smell performative allyship from a mile off, especially as a Black woman. It was this idea that even though I was this little Black girl living in West Africa, I could have an impact on the world. During the pandemic, it was helping keep you connected to people, helping with your physical and mental health. REDWOOD CITY, CA - December 3, 2018 - Carbon ( www.carbon3d.com ), a leading Silicon Valley-based digital manufacturing company, today announced that Dara Treseder has joined the company as its first chief marketing officer. Thats always been important, but its even more important now. I realized that there were people within that organization who did value me, and there were opportunities where I could work on projects with them, even informally. Dara Treseder has been working as a Chief Marketing Officer for Autodesk for 92 days. [11], She is an alumnus of Harvard University[5] and of Stanford Graduate School of Business, where she obtained an MBA in 2014. As a child growing up in Ibadan, Nigeria, Dara Treseder was often told to get her head out of the clouds. Working at a startup, I had to help build the brand and generate interest, and that was amazing because when I left Carbon, it was like I had taken the company to a different level. If you stand for everything, you stand for nothing. She is an alumnus of Harvard University [5] and of Stanford Graduate School of Business, where she obtained an MBA in 2014. We're millions strong now, and it's really important now that we start to show the fullness of our experience. I realized I had blind spots, and I still work on them daily. adsNoBanner: 1, Dara exemplifies the traits we look for in leaders here, and she has the kind of collaborative spirit that we value so much at Peloton. Motivating millions to stay active, centered and connected particularly during a time when it's most needed is vitally important to our physical and mental well-being as a society, Treseder said in a statement. I want us to invest in this because I want this to be really tailored to what I need to be." }); [I had a plan], I exceeded it, and we crushed it. Will they ever be the same? Dara Treseder Is the Reason You're Obsessed With Peloton We're supporting nonprofit partners that are fighting against racial injustice. Instead of wasting time researching each investment or trying to time the markets based on whats popular, investors can use our AI-backed portfolios to make timely decisions now and always. Treseder is not the first high-profile name to depart the company this month. Most recently, she made headlines when Peloton named her its marketing chief in August. NY 10036. And I love that because as a member, even for me personally, it meant so much. Today our customers, partners, and employees hold us to a higher standard. DT:Everything we do at Peloton is centered on improving the lives of our members. But her mother encouraged her to dream big . And that really stuck with me. DaraTreseder:I was born and raised in Nigeria. In 2020, Dara was elected as a Board of Director to PG&E, and named to Business Insider's "25 Most Innovative CMOs in the World". And as a mom of two young children, I can listen to podcast episodes while I juggle my other responsibilities. Name a product you cant live without (that doesnt connect you to the internet) and tell us why. So how does Peloton make everything they do feel so on brand? She's a marketing leader whose time at GE, Apple, and Goldman prepared her for the challenge of a lifetime: putting a B2B tech brand on the map in a mainstream way, virtually overnight. DT:Take a bet on yourself. If you are interested in this candidate, contact him directly by . Why do we exist?" Treseder came to Autodesk last October after leaving her role as the head of global marketing, communications, and membership for Peloton. Playlist. Do AI-Based Tools Understand Diversity Biases. While other people are going to be given opportunities, I have to create them for myself. Dara Treseder | Stanford Graduate School of Business This campaign shows the different communities within our One Peloton community from our Black Girl Magic squad, which I'm part of, to essential workers such as nurses and teachers, to our military and veteran communities. Meanwhile, both Peloton and Planet Fitness stock are on the downtrend following recent disappointing quarterly reports. As marketers, we're first and foremost business people. That's when the magic really happens. [1][2][6] Marie Claire magazine credits her as being behind the success of Peloton during the COVID-19 pandemic. I'm a staff writer and editor covering marketing, advertising and technology. I was always a very driven child, and my mom nurtured that. But it gave me a level of understanding of how I could go beyond that, how I could rise above that, and how I could fight within that.